Wednesday, August 04, 2021
How the expression of
text moves me.
Anyhow, I love fonts and I love to use them for their own sake. How you ask? Well, on occasion, I just allow the spirit of typography to whisper in my ear the word 'it' wants to express. Crazy, I know. You'd think it should always be the other way around. Well, if you don't believe me on how influential and persuasive a font can be, then I recommend you watch the documentary by Gary Hustwit, called, "Helvetica". It'll show you another side to which came first: the typeface or the artist. It seems Helvetica was born to give us direction. ;-)
“What is it about a font that draws one in?
It holds the energy of a line’s true identity.”
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